---
name: email-campaign
description: "Marketing and outreach email - subject lines, structure, and not getting marked as spam"
metadata: { "openclaw": { "emoji": "✉️" } }
---

# Email Campaigns

Newsletters, product announcements and outreach.

## Subject lines

The only part most recipients read. A good one is specific and short enough to
survive a phone's inbox — roughly 40 characters.

| Weak | Better |
|---|---|
| "Our January Newsletter" | "We cut setup from 20 minutes to 3" |
| "Exciting product update!" | "Export to Excel is live" |
| "Quick question" | "Question about your Q3 rollout" |

Avoid: ALL CAPS, three exclamation marks, "RE:" on a mail that is not a reply,
and fake urgency. These are also the things spam filters weigh.

## Structure

```
One line   Why this email exists
The point  What changed, what you are offering, what you want
One action A single link or ask
Sign-off   A real name
```

**One ask per email.** Two links means neither gets clicked.

## Preview text

The line after the subject in most clients. It is a second subject line, and
leaving it to default means the recipient reads "View this email in your
browser". Write it.

## Landing in the inbox

- Send from a real person's address, not `noreply@`
- Working unsubscribe link, honoured immediately — in Singapore this is a legal
  requirement under the PDPA, not a courtesy
- Do not attach; link instead
- Plain-text-ish beats a heavy template for anything that is meant to read as
  personal

## Cold outreach

Different rules. Reference something specific about them in the first line — if
you cannot, you are not ready to send it. Keep it under 120 words. Ask for a
reply, not a meeting.

## Example prompts

```
Announcement email for this release — one ask, keep it short
```

```
Five subject lines for this, no hype
```

```
Rewrite this cold email — it reads like a template
```

## Working notes

- Ask who the list is and what they last heard from you. An email to people who
  signed up last week is not the same as one to a year-old list.
- Never invent a personalisation detail in outreach. Getting it wrong is worse
  than sending something generic.
- Do not send anything on the user's behalf. Draft it; they send it.