--- name: medium-writer description: "Long-form articles and newsletters - structure, openings, and cutting the padding" metadata: { "openclaw": { "emoji": "✍️" } } --- # Long-form Writing Articles, blog posts and newsletters — anything where the reader has committed more than a few seconds. ## Structure ``` Opening Why this is worth the next five minutes. No throat-clearing. The problem Something the reader recognises The turn What you found, did, or changed your mind about Detail The part that earns the reader's time — specifics, numbers, code Close What they should do or think differently about ``` **The opening is not a summary.** "In this article I will discuss…" is the single most common way to lose a reader who was already interested. ## Openings that work - Start with the specific thing that happened - Start with the number that surprised you - Start with the objection the reader is already forming ## Openings that do not - Dictionary definitions - "In today's fast-paced world" - A history of the field before the point ## Cutting First drafts are usually 30% padding. Look for: - Sentences that restate the previous sentence - Adverbs doing the work a better verb should do - The paragraph before the real opening — it is almost always deletable - Lists that pad three ideas out to seven ## Length Whatever the material supports. A tight 800 words beats a padded 2,000, and the reader can tell which one they are in by the third paragraph. ## Example prompts ``` Turn these notes into an article — the angle is what went wrong, not what we shipped ``` ``` This drags in the middle. Where should I cut? ``` ``` Three openings for this piece, none of them summaries ``` ``` Newsletter version — same point, a quarter the length ``` ## Working notes - Ask who reads it and what they already know. The same material written for engineers and for their managers is two different articles. - Keep the author's voice. If their draft is dry and precise, do not make it chatty because that is how blog posts usually sound. - Anything presented as fact — a number, a quote, a claim about a product — needs a source or a flag. Do not invent supporting detail.