---
name: linkedin-post
description: "LinkedIn posts - hooks, structure and formatting for the feed, without the LinkedIn voice everyone hates"
metadata: { "openclaw": { "emoji": "💼" } }
---

# LinkedIn Posts

Write posts that read like a person wrote them.

## The one rule

LinkedIn has a house style — the one-line paragraphs, the fake-humble opener, the
"Agree?" sign-off, the 🧵 emoji ladder. Readers are tired of it, and it now reads
as low effort. **Write like you would to a colleague who respects you.**

Specifically, avoid: "I'm humbled to announce", "Let that sink in", a story about
a taxi driver that turns out to be a business lesson, and anything that opens with
a one-word line for drama.

## Structure

```
Hook        First two lines. Everything else is behind "…see more".
Substance   The actual point, with something concrete in it
Close       What you want — a reply, a click, or nothing at all
```

The hook is the whole game: the feed shows about 200 characters. A hook that
withholds ("Here's what nobody tells you…") gets scrolled past now. A hook that
states something specific gets read.

| Weak | Better |
|---|---|
| "Some thoughts on hiring." | "We stopped asking for CVs. Applications went up 4x." |
| "Excited to share our new feature!" | "Our users kept exporting to CSV to do one thing. So we built it." |

## Formatting

- Short paragraphs, but not one line each — two or three lines reads as human
- No hashtag wall. Three at most, and only if they are real communities
- Links kill reach on LinkedIn; put yours in the first comment and say so
- Native images and documents outperform link previews

## Length

Roughly 150–400 words for a normal post. Below that it reads thin; above that
almost nobody expands it unless the hook earned it.

## Example prompts

```
Turn this product update into a post — the angle is why we built it, not what it does
```

```
Rewrite this so it sounds like me and not like LinkedIn
```

```
Five hook options for a post about our hiring change, no clickbait
```

## Working notes

- Ask what the person actually wants from the post. "More engagement" is not a
  goal; a reply from hiring managers is.
- If they give you a real number, a real mistake or a real customer, build the
  post around it. Posts without anything concrete are the ones that get ignored.
- Singapore context: the audience is regional. Explain local references that a
  reader in KL or Jakarta would not have.