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u-claw/portable/skills/en/linkedin-post/SKILL.md
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Co-authored-by: Cursor <cursoragent@cursor.com>
2026-08-18 18:45:03 +08:00

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linkedin-post LinkedIn posts - hooks, structure and formatting for the feed, without the LinkedIn voice everyone hates
openclaw
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LinkedIn Posts

Write posts that read like a person wrote them.

The one rule

LinkedIn has a house style — the one-line paragraphs, the fake-humble opener, the "Agree?" sign-off, the 🧵 emoji ladder. Readers are tired of it, and it now reads as low effort. Write like you would to a colleague who respects you.

Specifically, avoid: "I'm humbled to announce", "Let that sink in", a story about a taxi driver that turns out to be a business lesson, and anything that opens with a one-word line for drama.

Structure

Hook        First two lines. Everything else is behind "…see more".
Substance   The actual point, with something concrete in it
Close       What you want — a reply, a click, or nothing at all

The hook is the whole game: the feed shows about 200 characters. A hook that withholds ("Here's what nobody tells you…") gets scrolled past now. A hook that states something specific gets read.

Weak Better
"Some thoughts on hiring." "We stopped asking for CVs. Applications went up 4x."
"Excited to share our new feature!" "Our users kept exporting to CSV to do one thing. So we built it."

Formatting

  • Short paragraphs, but not one line each — two or three lines reads as human
  • No hashtag wall. Three at most, and only if they are real communities
  • Links kill reach on LinkedIn; put yours in the first comment and say so
  • Native images and documents outperform link previews

Length

Roughly 150400 words for a normal post. Below that it reads thin; above that almost nobody expands it unless the hook earned it.

Example prompts

Turn this product update into a post — the angle is why we built it, not what it does
Rewrite this so it sounds like me and not like LinkedIn
Five hook options for a post about our hiring change, no clickbait

Working notes

  • Ask what the person actually wants from the post. "More engagement" is not a goal; a reply from hiring managers is.
  • If they give you a real number, a real mistake or a real customer, build the post around it. Posts without anything concrete are the ones that get ignored.
  • Singapore context: the audience is regional. Explain local references that a reader in KL or Jakarta would not have.